If each year is indeed constant, this is Porsche’s progress in terms of sales. Apart from 2020, when the manufacturer recorded a slowdown in sales due to the pandemic, the Stuttgart firm has since made up for it.
Porsche ended the 2023 fiscal year with a total of 320,221 cars were deliveredmarking increased by 3% compared to last yearwhere 309,884 cars were delivered worldwide.
It is falling in China, growing everywhere
Porsche sales increased in all regions of the world, with the notable exception of China, where the manufacturer recorded a 15% drop in sales., which is 79,283 cars. Despite this decline, the Chinese market remains the second best market for the German manufacturer after North America, which saw a 9% increase with 86,059 vehicles delivered in 2023 compared to the previous year.
Europe also contributed positively to these results, showing growth of 12% with 70,229 vehicles delivered. It should be noted that this figure was achieved without taking into account the German market, where 32,430 Porsches were delivered in 2023, registering a growth of 10%.
The Porsche 911 is still on top
The Porsche 911, presented in the manufacturer’s catalog for more than fifty years, was the flagship of the brand’s development. With an increase of 24% compared to 2022, the 911 won the hearts of 50,146 customers in 2023.
At the same time, the Porsche Taycan also recorded a 17% increase, with 40,629 units delivered. However, the undisputed bestseller remains the Cayenne, which sold 87,533 units in 2023.
Although this number is a slight drop of 8% compared to the previous year, the Cayenne managed to overtake the Porsche Macan, selling 87,355 units in 2023. Note that the new 100% electric generation Macan will be officially presented on January 25. , which should allow it to return to the top of sales in the coming years.
The Panamera, which was updated last November, recorded 34,020 deliveries, beating the combined 718 Boxster and 718 Cayman models (20,518 units, +13%).
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.