Good progress for DS in 2023. The premium division of the Stellantis group registered 23,372 cars in France, which is 11.5% more than in 2022. (on the PFA platform). One more surprise for now DS7 historically stimulated sales, it was overtaken by the compact DS4, but not much: 8,877 copies against 8,736 in the SUV! Crossover DS3 in third place with 5,433 units. Good score for a French brand, even though it is not represented no important news last year.
Two major new features will appear in 2024: DS4 E-Tense electric, which is expected to be more powerful than its Peugeot e-308 and Opel Astra-e cousins. But also mainly presentation of the new DS8, a large 100% electric SUV that will offer up to 7 seats ! His arrival also coincides with the 10thd anniversary of the DS brand, which split from Citroën in June 2014…
DS loves limited editions
Until then, the brand will continue to do what it does best: offer limited editions. The roofs of Paris, the Louvre, The spirit of travel : the brand regularly offers its models in special versions, mostly leaning towards French sophistication. An inexpensive strategywhich allows him to do so report “new developments”, to keep the public’s attention on the brand. The new limited series is called Edition France and is only available to order in France. It pays tribute to the brand’s home country, where the first DS was born in 1955, and where his DS3 (Poissy) and DS7 (Muluse) were assembled. In fact, only these models can benefit from the French Edition. As always, these are mostly aesthetic additions, not deep technical developments…
French edition: honoring the roots
Both receive at the same time glossy black grille, and Edition France badges on the bonnet and front doors. DS3 inherited alloy wheels Dublin 17-inch alloy wheels DS7 Silverstone 19 inches. On board, the DS has taken care of its image of French sophistication with fabric-stitched Alcantara upholstery. gold AND Carmine, shiny materials. Based on the Performance Line trim, the France Edition is fully equipped and offered across the range. Diesel, petrol and electric for DS3, diesel and hybrid for DS7. At least €30,500 for a DS3 with a 100 hp 1.2-liter Puretech engine. and €46,400 for the DS7 1.5L BlueHDi with 130 hp. The order has been open since January 12.
Read also:
DS Aero Sport Lounge (2020): electric SUV with 680 horsepower!
DS 9: modern design that pays tribute to the past
Stellantis: the goal is 8 million electricity sales!
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.