The beginning of the new year is an opportunity for various manufacturers to take stock of the past year and their commercial performance in a generally growing market. On the side Audithe German firm recorded sales growth of 17.4% compared to 2022, with 1,895,240 cars delivered in 2023.
“Audi is a strong brand with a clear focus on the electric future”said Gernot Dellner, CEO of Audi: “The high demand for our models is a reliable starting point for the new year. At the same time, we recognize that 2024 will be an ambitious year due to increased competition and global economic uncertainty. That’s why it’s even more important to follow a clear plan that addresses these issues and focuses on the profitability of our cars. In 2024 and 2025, we will also strengthen and rejuvenate our range with many new models. The focus will be on our innovative electric vehicles. We are also ensuring a strong brand positioning for years to come with an all-new generation of internal combustion engines and hybrid models. »
Audi: sales growth in 2023
In detail, in EuropeIn 2023, Audi sold 747,619 vehicles, which is 19.7% more than the previous year. The biggest increase on the Old Continent was experienced by 100% electric models (+30%), and the Audi Q4 E-Tron showed good indicators (+68%). in FranceDuring 2023, Audi recorded 49,803 registrations, which is +12.9% more than in 2022.
to THE UNITED STATESin 2023, 228,550 Audi models were sold, which is 22.3% more than in 2022. It was the best sales year for the brand in the Atlantic, with particularly strong demand for the 100% electric models. Deliveries increased by approximately 55% to 25,000 units.
in China and Hong Kongsales also increased by 13.5% compared to 2022, with no fewer than 729,042 units sold in 2023.
The most popular models of 2023
Demand for 100% electric models increased dramatically by +51%: in 2023, Audi delivered more than 178,000 100% electric vehicles to its customers, and requests for the Audi Q4 E-Tron more than doubled (+112%).
In addition, other models such as Audi Q5 (332 thousand copies), Audi A6 (267,000 units) and Audi A4 (237 thousand cars).
Finally, there are about 48,000 badged vehicles Audi Sport that were sold worldwide in 2023, up 5% from the previous year.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.