Manufacturers have always fought and fought hard to know which sells the most cars. Because the goal of any company is obviously to be the first in its field, and automotive brands are certainly no exception. Thus, everything is done to position itself at the top of the ranking, including the launch of new successful models, in particular. But the success of the brand develops over time thanks to the attractive cars that have good value for money to make customers want to take a decisive step. But which manufacturer is currently the world leader?

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Toyota is in the lead

Well, not surprisingly, it’s a Toyota. Why is this not surprising? Well, simply because the manufacturer flew over sale of new cars Worldwide. This is the case again in 2023, despite a recent survey that tarnished the reputation of the Daihatsu brand. The latter is actually accused of falsifying security tests to get good results. But the investigation is still ongoing. But then, to what extent does Toyota dominate the market?

High sales

In 2023, the group, which also includes Lexus, sold 9.36 million new cars worldwide. No fewer than 905,066 cars were sold last November alone, including 611,656 outside Japan. So, this year, the Japanese manufacturer’s sales increased by another 13.6%, which allows it to break its absolute record. Thus, its competitor Volkswagen is left behind, in particular due to difficulties with electric cars.

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