Competition for car manufacturers is becoming increasingly tough, in particular due to mass arrivals Chinese brands on the European market. The latter really show very low prices, which hinders traditional companies that have already been well established here for several decades. And this should continue for years to come as other manufacturers continue to arrive on the Old Continent. And this clearly does not please either Europe or the brands that are sold here, which perceive this influx very negatively.

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Falling prices

This is, for example, the case of Renault, which wants to develop its strategy to better adapt to the growing Chinese competition. Thus, the company plans to radically reduce the prices of its electric cars in order to be more competitive. And for this, the diamond company has big ambitions: reduce the cost of production thermal cars by 30% and 50% for electric models. According to the chairman of the board of directors of the Renault-Nissan alliance Jean-Dominique Senard, in just three years.

Fast production

The latter explains that these savings will include a reduction in the time allocated to the production of each car. Thus, the new Renault 5 will have to be assembled in less than nine hours at the plant in Douai. The manufacturer will also rely on artificial intelligence and Metaverse for production optimization. ” In this way, we will produce cars in Europe that will be perfectly compatible with international competition. according to the businessman.

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