Almost half a century has passed since the appearance of the models Turbo are unusual at Porsche. This designation is attached to high-performance models and represents the top of the range of each model series. To offer them an even more exclusive look, Porsche introduced a new logo which will now equip the Turbo models in its range. This exclusive version of the upgraded Porsche badge will be adorned by a new gray color called “Turbonite”instead of the traditional golden shade.

“In 1974, we introduced the first turbocharged Porsche 911. Since then, the Turbo has become synonymous with our high-end high-performance models and is now more or less its own brand. Now we want to make the Turbo even more visible and differentiate it more clearly from other derivatives such as the GTS.”explains Michael Mauer, Vice President of Porsche Style: “That’s why we developed a distinctive Turbo aesthetic. From now on, the Turbo versions will have a consistent look across the range: an elegant, high-quality and very special look. »

Porsche: exclusive Turbonite grey

It was developed by the designers of the German manufacturer elegant gray metallic especially for Turbo versions. Turbonite is also used on a number of other exterior and interior components, giving the Turbo models an even more exclusive look.

This is the new metallic shade of Turbonite only for models marked Turbo. Porsche will gradually launch this new distinction across all model lines, starting with the new generation Porsche Panamera, which will make its world premiere on November 24, 2023.

Like all Porsche paints, this one has been carefully formulated by the Porsche Color & Trim team. The gold elements create a smooth metallic effect, while the top layer has a contrasting satin finish. In the future, the Porsche lettering on the rear and side windows will receive a Turbonite finish on Turbo models. Depending on the model, other details such as inserts on the front aprons, spokes or blades on the alloy wheels will be painted in the new shade of Turbonite.

New logo for a more elegant look

Therefore, Turbonite becomes the dominant color of the exclusive Porsche badge on Turbo models: all models of the Turbo series High-performance cars will soon have this badge on the front, as well as on the alloy wheels and even the steering wheel.

On board, some interior components such as decorative inserts and belts, not to mention a number of buttons such as the mode switch and air conditioning control panel, are also painted in Turbonite. The Turbonite shade is also used in combination with the black interior contrasting color for seat seamsdoor panels, dashboard or even floor mats.

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