After a major shutdown due to the pandemic and the general slowdown of motor shows, the Geneva Motor Show will return in 2024.
His big comeback? And yes, and no, because in 2023 there was still an edition, but it took place in Doha, Qatar, to the general indifference since there were almost no world premieres. The event was organized in the same week as the Qatar Formula One Grand Prix to attract spectators who had come to watch the Grand Prix and were potentially interested in the show as well.
German manufacturers will not be present in Geneva
The Geneva Motor Show is considered the most prestigious show in Europe, but like the Paris Motor Show, the organization must face new strategic challenges to attract manufacturers. At the moment, the list of brands present is not reported, but the Renault group will be there and has already confirmed its presenceand also at the 2024 World Cup in Paris.
On the other hand, there are still doubts for Stellantis, especially since the group, now known for its “streamlining” strategy, has canceled its appearance at the CES in Las Vegas 2024. As for the Volkswagen group, Skoda, Cupra, Porsche and Seat haven’t made a decision yet.
On the other hand, German manufacturers have already taken it, and they will not participate in this releaseas reported by German Automobilwoche journalists who interviewed the press secretaries of BMW, Mercedes-Benz, Audi and Volkswagen on this topic.
A more diverse show?
The Geneva Motor Show will take place from February 26 to March 3, 2024 the organization hopes to attract about 300,000 visitors. But if there are no German brands there, who usually hold such events with lots of new products and sometimes spectacular models, some potential visitors may not be interested.
Like the Paris Motor Show, the Geneva Motor Show will also try to reinvent itself by presenting a piece of the “automotive dream” that has generally been missing from recent shows. Thus, there will be an “adrenaline zone” where all sports equipment will be gathered.
We will also find an innovation section, a section dedicated to automotive design and a space that brings together advances in the field of electricity.
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.