Until Ferrari is one of the manufacturers most protective of its image and access to its vehicles, the brand is surprisingly open to payment options by offering now it is possible to pay in cryptocurrencies. For Ferrari, this exposure to virtual currencies has a dual purpose. To respond to the existing demand of customers, especially young ones. “Some (clients) are young investors who made their fortunes in cryptocurrencies. Others are more traditional investors looking to diversify their portfolios.” explains Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari. “This will allow us to communicate with people who are not necessarily our customers, but can afford a Ferrari,” he adds. stating that there will be no additional billing, additional duties or exchange fees.
Environmental purpose as well
The second task is ecological. ” Our goal is to achieve carbon neutrality throughout the value chain by 2030.“. However, according to the manufacturer’s sales manager, “Cryptocurrencies have sought to reduce their carbon footprint by introducing new software and using more renewable energy sources“. However, virtual currencies, and Bitcoin in particular, are still often singled out a significant amount of energy required for their “extraction”.
First, the United States before Europe
Bitcoin will not be the only digital currency accepted by the Italian brand : Ether and USDC will also be affected. Transactions will be carried out on the Bitpay platform initially to launch the functionality in the United States. Bitpay will immediately convert cryptocurrency payments to traditional currency on behalf of dealers from Ferrari to protect them from price fluctuations; cryptocurrencies do have a particularly volatile nature. And for Europe which will also open for cryptocurrency payments a little later, other operators are being considered.
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Source: Auto Plus
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