Since the beginning of the year, Tesla seems to be doing well, with its Model Y continuing to hold the top spot on the best-selling list. And regardless of the scale, because the electric SUV is a hit in France, Europe and all over the world. The American company has already delivered more than 1.6 million cars, thus breaking his previous year’s record. Now it is planned to sell at least 1.8 million by December. But what is the recipe for such incredible success? Well, you have to look at the prices.
Oh, this is where we had… Aber die Daten/Bilder sind alle noch vom 2023er 🤔 #You are here #НоваМодельY pic.twitter.com/wU8Qj9M5Jn
— Michael Mittwich (@FlashMueller) October 5, 2023
Many changes
In fact, most manufacturers show a fixed price and sometimes offer some one-time, rather small discounts. That’s not exactly Tesla’s strategy. Indeed, Elon Musk’s brand prefers to change its prices very regularly, sometimes from 2 to 3,000 euros. Two sharp drops were also recorded since the beginning of the year, strongly encouraging customers to choose a car in the range. Therefore, the manufacturer often changes prices.
Some improvements
But that’s not all. Since Tesla can be upgraded at any time, the manufacturer continues to develop them. Which can also be translated due to price changes, both up and down. A strategy that may surprise, but which actually promises to pay off for a brand that has continued to increase its registrations worldwide for several years. And it’s unlikely to stop anytime soon…
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.