Dacia it is undoubtedly an amazing brand: a Romanian national manufacturer dating back to 1968, its history is closely linked to that of Renault, which acquired it in 1999. In 2004, the first Logan appeared, and success was immediately determined when it was introduced to the market in many European countries.

Since then, Dacia models have been sold no less than 44 countries of Europe and the Mediterranean: an amazing fact, France is the first market for Dacia in terms of sales, Italy, Germany, Romania and Morocco follow.

Thanks to its unique price/service ratio, the brand’s offer is attractive and its reputation is growing every day: who doesn’t know Dacia these days? Its current range consists of the 100% electric Spring (from 2020), Sandero and its adventure version Sandero Stepway, Duster (from 2010) and the new Jogger. Logan is still sold in Eastern Europe.

Dacia: a real success

For the second year in a row, Dacia is the leading brand in the European retail market, and for the sixth year in a row since 2017, the Sandero is the best-selling private car on the Old Continent, followed by the Duster, the best-selling private SUV since 2018.

The Romanian manufacturer has just crossed the symbolic bar 8 million cars were sold since 2004: in detail, in Sandero 2.78 million copies were sold Vacuum cleaner up to 2.26 million units, then Logan completes the podium with 1.97 million copies sold.

A typical customer profile

Initially, Dacia had only one historical factory located in Mioveni in Romania. In 2012, the Romanian manufacturer also opened in Morocco, in Tangier, then the second Moroccan plant, located in Casablanca, completes its industrial capacity: it is 100% owned by Renault since 2019. In general, Dacia has from three production enterprises.

Dacia customers drive about 12,000 km per year in mixed urban/rural use. In addition, 40% of the brand’s customers live in rural areas, compared to 60% in the city, and Spring is the model whose customers are most rural (50%). 66% of Dacia customers are men 50% are between 55 and 74 years old. Le Jogger has the youngest clientele, with 55% under the age of 54.

Read also:
• Used: 5 Dacia Lodgy from 13,000 euros
• The price of Dacia Spring: a new price increase!
• Dacia overcomes the milestone of 10 million cars produced