Mercedes arrives in force Munich. Indeed, Mercedes has just unveiled its vision for electrification, design and digital experience for its upcoming entry-level models, Mercedes Concept CLA. He announces a new era for the brand that promises to be electric, digital and resolutely forward-looking as a recent concept BMW Vision New Classalso represented in Munich.

A completely redone entry level?

A completely new platform

Mercedes-Benz has big ambitions for this concept. Indeed, the latter is based on the brand’s new platform called mma (Mercedes-Benz Modular Architecture). This is the same platform that everything will be hosted on a new family of vehicles which will consist of four models. According to the star brand, this platform should play an important role in accelerating Mercedes’ next fleet of electric cars, as well as in the wider electric strategy.

A promising power unit

This new platform brings with it a new generation power unit. The latter, according to the brand, would be super efficient, because based on the Mercedes concept, The vision of EQXX. We will remind you that this concept was covered 1200 kilometers on one charge with average consumption 8.3 kW/100 km. As for charging, the Concept CLA is equipped 800V which gives it super-fast charging, namely up to 400 km only in 15 min.

If range is reduced with this new CLA concept compared to the EQXX, it’s still impressive for the segment. Indeed, Mercedes announces more than Range of 750 km according to the WLTP cycle and power consumption approx 12 kW/100 km.

Smooth lines

In addition to the new generation transmission, the Vision EQXX boasted an exceptional range thanks to a Aerodynamics pushed The same goes for the Mercedes Classe Concept CLA, which has smooth and refined lines for better aerodynamics and therefore ultimately better autonomy. Mercedes is proud of this concept, the use durable materials throughout the structure, as well as in the interior.

LED lighting is visible on a very large part of the body. On the grill we find the brand logo, which is proudly located in the center of the latter. Many small illuminated stars, which have the most beautiful effect, complement the grille. We can expect the production version of the next CLA to carry over many design elements from this concept, as Mercedes has confirmed that the new CLA will very close of this concept in terms of design.

Luxurious and technological interior

The interior of this concept should be a mixture luxury and with futuristic technologies. Again, there are some elements of the EQXX concept, such as the digital instrument panel that stretches from one door panel to the other. Inside, the CLA concept includes the brand’s all-new operating system MB.OS. If chips are usually hidden in the car, the MB-OS chip sits proudly in the cabin. The latter is equipped with its own lighting, so it is difficult not to notice it.

The new MMA platform is the first to run on it 100% with MB.OS. This operating system uses Artificial Intelligence AND machine learning. The latter gives the CLA concept and the brand’s next model based on this platform a level of personalization, safety, convenience, automated driving and entertainment. never seen in the history of the star brand.

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