for pass the electric pill, car manufacturers are activating their imaginations. Found a good parade: evoke nostalgia and feelings. as? Doing neo-retro, the practice of developing a completely new model, giving it the features and philosophy of a model from the past. It already existed during combustion, as Fiat has proven in the past 500, Mini Cooper, Chevrolet Camaro and Ford Thunderbird Example. But this phenomenon becomes even more important with the electrical transition. Convince the refractory that an electric car can be “cool” and “plugged in” (no pun intended). Several manufacturers have followed or are preparing to follow this common theme. Honda with its e, Ford with its Mustang Mach-EVolkswagen with its ID.Buzz and, of course, soon Renault with its R4 and R5.

Nostalgia sells well

Another strategy is capitalization historical names. Without a mandatory connection of style with the original models. We know, for example, that Lancia plans to relaunch the Aurelia. However, it will not be a coupe or an elegant sedan, but an electric SUV. Citroën sales have resumed at Stellantis friend, Vauxhall the Zafiraand Fiat Ulysses. Models that are light years away from the philosophy of the originals whose name they bear. Renault applied the name Space on a hybrid crossover, and oh Picturesque soon on an electric crossover. Same observation at General Motors Hummer was reanimated into a large 100% electric 4X4… So we could draw dozens of cases with most manufacturers. Chevy pioneerFiat TopolinoAlfa Romeo JuliaFord CougarLamborghini countach… Nostalgia sells well!

Nissan does this too

Today we learn that another brand is coming revive a dead and buried appellation, but still in the signature. there Nissan Skyline ! Born in 1957, the smart sedan made a name for itself primarily thanks to its sports versions of the GT-R. Especially known in the eighth, ninth and tenth generations (R32, R33, R34). It was to take advantage of this name with a glorious past that Nissan could attach it to an all-new model. According to the Japanese magazine BestCar, it will be done until 2025, as well as on an electric crossover. According to them, it may even be the future “sporty” version of Ariya… A model light years away from what the Skyline was at the time. Sports car (at least in the GT-R version) sexy, powerful and agilewhich shaped a whole generation of teenagers, many times took first place in the rating of video games or blockbuster sagas…

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