The price war is currently raging on electric models. At the initiative of Tesla, the American manufacturer applied deep discounts on its Model 3 and Model Y, which led to a domino effect. While several manufacturers, such as Renault and Volkswagen, refused to play Elon Musk’s game, several manufacturers nevertheless followed suit. Fiat has created offers for its 500. Skoda has re-introduced the entry-level iV 50 on its Enyaq. The rear gear is also in Renault, with the return of the Mégane E-Tech EV40. At Mercedes, EQA and EQB dropped below €50,000, and EQC is once again available as an entry-level 300. Recently, DS has announced a “triple gift” for the purchase of the DS3 E-Tense until the end of the summer. Who from Peugeot?

The Peugeot e-308 is still too expensive

The lion brand still does not offer a model designed and intended for electricity. THE e-208, e-308 and e-2008 were designed for indifferently receive a heat engine than electric. We know that such a strategy has a negative effect on autonomy, since the space required for thermals does not allow for the installation of large-capacity batteries. As well as large electric motors. Yes, the Peugeot e-308 that just arrived at the concession has to be satisfied with a small block with 156 horsepower and a battery of only 54 kWh.. Autonomy in the combined WLTP cycle is actually claimed at the level of 413 kilometers. In addition, the electric compact Sochaux is poorly positioned for the price. The manufacturer asked when it launched in the spring €45,720 for the mid-range Allure trim. Even up to 48,000 euros for the first edition. A significant step forward from competitors…

Possibility of several discounts

Peugeot seems to have realized its megalomania and has just announced the big sale on his e-308 prices. It’s rare enough to point this out, the model is just starting her career and already receiving discounts, a sign that her price positioning is definitely not the best. The Allure trim drops by €1,370 to reflect the €44,350 price tag, The first edition costs €1,440 and the displayed price is €46,560 (already displayed in the online configurator). You can add to this a discount of 3,000 euros when buying an old car. This is not the end, because these tariffs are calculated without taking into account the environmental bonus. In this case, the price of the Allure cover is reduced to €36,350 after deducting the €5,000 bonus, or even 34,350 euros for the most modest families, who are entitled to a bonus of 7,000 euros. What a hell of a discount brings the e-308 closer to its Mégane E-Tech competitor (€33,000 less bonus). Will that be enough to weigh the e-308 on power sales? To be continued…

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