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BYD begins offensive in France Auto Plus news in your smartphone Auto Plus news in your mailbox

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BYD begins offensive in France Auto Plus news in your smartphone Auto Plus news in your mailbox

Originally from China BYD initially extended its expansion to developing countries before recently arriving in Europe. During exhibitions in Paris and Brussels its first models, intended for our markets, allowed themselves to fit for the first time. All of them are offered exclusively in a 100% electric version. At the initial level we now find Atto 3 crossover. there Mid-size sedan Han occupies the upper part of the range with a large 7-seater Tang SUV, which is already out of date, as it originates in 2018. The leading Chinese brand in the domestic market will gradually expand its European range. Especially with more individual models. Thus, at first it will be Delphin city car and Seal sedan. The latter will attack frontally with the Tesla Model 3, The tone is set… A mini city car called the Seagull may arrive later.

Physical points of sale

Having just arrived in France, the brand has just unveiled its action plan for France. Because this has been one of the main questions of the last few months: how was she going to distribute her models? Online only like Tesla or Aiways? Or at physical dealerships like MG or Seres? The second option was chosen because the brand found partners to develop its outlets. In particular, she surrounded herself Emil Frey, a leading retailer in Europe. Groups Maurin, Kroely and Bodemer Auto will also be partners of the world giant. as ByMyCar, which has just inaugurated its second dealership in Paris. The electric giant (second only to Tesla) plans to open about fifteen by the end of the year, and hundred within two years!

I’m waiting for Denza

BYD assures that these five actors will make it possible cover a very large part of the territory of France. The biggest forgotten ones are currently called Center-Val de Loire and Burgundy-Franche-Comté, but the manufacturer is working to cover these areas soon. In 2022, BYD sold 1.9 million cars, of which 99% are in China! He is the world leader in the production of batteries for cars, and there are in particular in negotiations with France about the creation of a large European site there. Its expansion in Europe includes Spain, Germany, the Benelux countries, the Scandinavian countries, Austria, Italy and Hungary. Its premium brand called Denza will appear in a few years.

Read also:

Paris Motor Show 2022: here are the new BYD models

BYD Seagull: mini electric city car coming to Europe soon?

YangWang U8: Electric SUV with Fake Defender


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Author: Quentin Panno
Source: Auto Plus

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