THE model name acts as the grand finalewith The icing on the cake at the stage of its development. After several years of research and development, and before commercialization really began, this name is the first link that unites the model with her future potential customers. If some only last for a while, others have gone down in history and were attached to models that today are among the most legendary. Golf, F-150, Corollaspace : them simple summons enough to give birth images, stories or memories. But how do manufacturers determine the name of their future models? Renault Global Marketing tells us more…
The title should tell a story
Like Citroën or Audi, The Renault company named its models with the first word followed by a number. From R4s to R30s inclusive R9, R18 or R21 ! Rational nomenclature, which in most cases indicated working volumes or power levels for each car. But this system did not exist not very human, not very familiar. The emergence of marketing and “naming” strategies have been emphasized the importance of having a unique name that evokes more memories name the model. Opel, Ford, Volkswagen and Fiat also have good positions on this issue. But how do they do it? Manufacturers strive associate short names with small models, as well as from long to large models to emphasize their size and side of the body. IS Clio, Polo and Corsabut there is Talisman, Phaethons or Zafira Example.
A cult name or invented from scratch
The chosen name should evoke something very specific: speed, reliability, escape, travel, etc.… In this way Espace and Austral mean travel and long distance travel to establish a strong bond with their customers. Renault offers three variants of the model name. Choose an existing name that evokes something. Laguna, Safrane, Latitude or Zoé and Mégane for names Go dive historical or registered designations for concept cars or stylistic studies. The R4 and R5 are good examples of this, as are the Fluence and Talisman, which originally marked the concept cars of the 2000s.
Finally, the brand does turning to his work to come up with names from zero. Koleos, Kadjar, Kwid, Kiger etc… So, what could be Renault’s next innovations? There is no shortage of concepts: Ondelios, Aegeus, Desir, Tresor, Symbiosis, Morphosis, Pantheon… Bets are open!
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Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.