There was a time when Tesla’s position was not very reassuring. So much so that the American firm was even close to bankruptcy. Then came the Model 3, and things went much better. But he was still quite fragile. Last year, sales again fell short of expectations, especially in China and the United States. But then again, things are going well for a manufacturer that has regained the hair of the beast and is now selling cars with twice the power. We owe this success, in particular, to the Model Y, which has delighted customers since its launch a few years ago.

We are happy to work with Tesla Service to provide service during the same hours as often as possible! Application of Formula 1 crew technique to Tesla.

— Elon Musk (@elonmusk) July 23, 2022

Recipe for success

But how to explain this worldwide fascination Electric SUV ? To tell the truth, there are not one, but several reasons for this. First of all, customers appreciate its design and positioning, this type of silhouette has been very successful for several years. But that’s obviously not all. Buyers also like its performance, as well as its technological arsenal and, in particular, the very large touchscreen. There are so many arguments in favor of an electric SUV that competitors cannot currently boast of.

Affordable price

But in addition to all the listed qualities, the price is also a shocking argument for buyers. And it is not for nothing that the Tesla Model Y starts at 45,990 euros, which remains very affordable for such a car. Especially since it’s still very well equipped, starting with the entry-level version. How easy it is to compete with Renault Mégane E-Tech and other Volkswagen ID.4, among others. And above all, enough to tempt the hordes of customers that made it the world’s best-selling car in the 1st quarter of 2023.