Hard times for Aston Martin. Even if the British manufacturer’s global sales increased slightly in 2022 (+3.5% to 6,400 units), its financial health is still very problematic. Last year, thus doubling his losses ! In France, sales fell for the second year in a row, this time by 11%. The DBX, the brand’s first SUV, limited the breakdown, but it wasn’t enough to clear up the picture. It was a bestseller in France (21 copies).

The Vantage (16), DBS (14), DB11 (3) and the unique Speedster completed this not-so-glorious list. DB 5, DB 6, DB 10, DB 11: Aston Martin’s history is mixed sports and prestigious supercars. They have been implemented for decades English elegance and refinement, against the background of Italian charm or, in extreme cases, German style. But today the English thief has lead in his wing.

Once at the top

However, this was not always the case. It was founded in 1913 by Lionel Martin, Singer dealer at that time. His name entered history during the glory days Aston Clinton Hill Climb, in the very heart of England! He won it that year in 1913. To name the first car of his design, he refers to this success: the Aston (Clinton) (Lionel) Martin brand was officially born in 1914. Over time, it suffered some setbacks, going from takeover to takeover. , before adhering to profitability in 1947 thanks to the arrival of David Brown in his head It was he who allowed Aston Martin to industrialize and to become a large-scale brand. The more than 100-year-old brand tirelessly offers sports models that embody British elegance and sophistication. but restructuring became urgent.

Rescue thanks to Geely?

Now it’s done, p growth in his capital of the Chinese automobile group Geely ! It already owns the brands Volvo, Polestar, Lotus, as well as shares in Mercedes, Daimler and soon Renault! A few months ago, to everyone’s surprise, he entered the the capital of Aston Martin, by buying out 7.6% of his shares! Today there is this participation now increased to 17%! Thus, Geely becomes the third shareholder of the brand. Behind Yew Tree is led by Lance Stroll (21%) and the Saudi Sovereign Wealth Fund (18%). The feat was made possible by the Chinese group’s purchase of several million shares. In total, his investment is equivalent to an injection of 234 million pounds, i.e. about 296 million euros. With experience in premium and electrical, Geely will accompany Aston Martin in its long-awaited transition.