One day we will tell the little ones about the time when cars were not like a smartphone to which we add applications at will. The equipment of the car was determined when the order was signed, once and for all. Nope!? or ! But that was before.

Through the air

In the era of 5G and connected cars, completely different perspectives are opening up. And it was with Tesla that we discovered the principle Update over the air.. In other words, over-the-air updates, via the mobile internet network, without the need to visit a dealership. The principle is also particularly interesting in the world of electric vehicles. Here, all energy management takes place through the car’s electronic brain. And because engineers are constantly looking to optimize their software, the smallest code change that improves autonomy can be implemented directly into the car. In the meantime, all manufacturers have adopted the OTA update, and it is now well beyond the electrical world. The principle can be used to improve the multimedia system, sensitivity of driving aids, GPS maps, etc.. Today we enter a new stage.

Remote options?

Soon these will simply be options that can be activated remotely. Among the leading manufacturers, it was BMW that moved. For example, in July of last year, the media spread this information massively: the brand offers 7 for its new series a monthly subscription for the use of heated seats in the amount of 18 euros. Today, it’s Kia’s turn to announce a similar principle for its new flagship, the EV9 electric SUV. In particular, the manufacturer notes the possibility of purchasing such functions as semi-autonomous driving on the highway, remote parking, new interior lighting models, etc. in the Kia Connect Store.

A new business model

Obviously, we welcome the optional side of this “options on demand” idea. You can also enjoy freedom to enrich the car’s equipment according to the rhythm of your desires and capabilities. In addition, we especially note that OTA updates offer manufacturers a new business model. Despite competition and large investments in electrification, it is becoming increasingly difficult for them to make comfortable profits. With subscription options, they win on both counts. On the one hand, of course, there is the sale of these subscriptions. But for the option to be available for subscription, it must be on the car. Therefore, every car should leave the factory with all the capabilities. Standardized production, which is synonymous with economies of scale. And soon, here’s how now we will pay for our options…twice. They are too strong, these builders…