This is the first time that Walt Disney has implemented a creative collaboration with a car manufacturer. Hyundai is a partner100 years of Disneyand created an exclusive model for the occasion: the Hyundai Ioniq 5 Disney100 Platinum Conceptwhich was recently unveiled to the public at the 2023 New York Auto Show.

“At Hyundai, we’re always looking for new ways to connect with customers every mile of their journey, and the magic created by Disney inspires us to give our customers moments of delight.”Angela Zepeda, director of marketing at Hyundai Motor America, said: “This is the first time that Disney has opened the doors of its design studio and provided access to iconic Disney characters for an artistic collaboration with a car manufacturer. The Ioniq 5 is Hyundai’s flagship all-electric vehicle, and we’re excited to share a limited edition that will give every Disney fan an unforgettable experience. »

Hyundai Ioniq 5 in honor of the 100th anniversary of Disney

Based on the Korean electric crossover, Hyundai designers made a a single model inspired by the Disney universe with unique design elements.

For example, we find a Gravity Gold Matte exterior with “Disney100 Platinum Edition” badges on the fenders, as well as exclusive 20-inch alloy wheelsinspired by the Disney universe and reminiscent of the shape of Mickey’s ears.

The front and back of the Ioniq 5 come to life, with colorful and brilliant animations with the Disney signature found on the front and rear light strips.

Hyundai Ioniq 5: exclusive Disney100 Platinum concept

Inside, there’s also a “Disney100” logo embossed on the front seat headrests and center console, as well as embroidered on the floor mats. The bright atmosphere is neat and there is a panoramic glass roof that is built in illuminated printsto bring a touch of “magic dust” on board.

When the car starts, the center touchscreen also has a specific animation themed, complete with iconic Disney music, the Disney100 logo and a touch of magic dust. Built-in decorative lighting also offers a synchronized “light show” with changing lighting modes.

In the coming months, this concept car will give birth to an exclusive version of the Hyundai Ioniq 5 which will be produced in a limited edition, for all Disney and electric car fans. However, the Korean firm clarifies that the production model may differ from the elements presented on this concept car. We should know more during this 2023 year.