The Polestar is SEAT’s equivalent of the Cupra, formerly a label dedicated to the brand’s sporty versions. Before becoming your own brand. Established in 1996, Polestar was an independent organization. The company officially partnered with Volvo in 2009 to produce the Volvo C30 S2000. In 2015, Volvo acquired Polestar and made it its official sports division. Like AMG for Mercedes-Benz or M for BMW. In 2018, Polestar became an independent brand from Volvo. It started successfully his first car, the Polestar 1. It was a plug-in hybrid coupe that developed more than 600 horsepower. The top of the exclusive: it was released only 1500 copies. But behind this communication success, Polestar’s real ambitions were hidden: to become a “premium” and 100% electric brand.

Polestar 2, a European success

This is how the first “real” model from Polestar appeared. The one who will be responsible for bringing the manufacturer to the front of the stage. Polar star 2. Presented as a a direct competitor to the Tesla Model 3, Polestar 2 is an electric four-door sedan. It was launched in 2020 for the engine 231 horsepower and a range of 473 kilometers. Building on the success achieved since launch, a Long Range version was added, increasing the car’s range to 300 miles. Three years later, the Polestar 2 is a huge success in Europe and around the world, with more than 100,000 units sold. at the Chinese factory in Luqiao. In Europe, it was the fifth best-selling premium electric model in 2022.

Make way for SUVs

The third model of this attack: Polestar 3 electric crossover. It technical cousin of the Volvo EX90 (electric version of the XC90) had its European premiere at the Brussels Motor Show last January. It will arrive at dealerships in Europe later this year. At the same time, the time for a new product for Polestar is coming soon. The Polestar 4 will be a crossover coupe derived from the Polestar 3, exactly It will be unveiled at the Shanghai Motor Show on April 18, but is revealed in the first photo. It’s easy, but we find L-shaped headlights, not T-shaped as on the Polestar 3. He should be lower, shorter and lighter than his older brother. If it is equipped with the same battery and the same motor, it would be the brand’s most durable and efficient model. It is only a matter of days to reveal it in its final form. He will be first spread in China, then in Europe.