Following the January 2021 merger of the Fiat-Chrysler (FCA) and PSA brands to create Stellantis, Lancia, a premium brand with a rich past, seems to be overshadowed in business strategy. Relegated to the background in this new galaxy of brands. Broad profile and/or promising brands such as Fiat, Jeep, Peugeot, Citroën, Alfa Romeo and DS Automobiles were preferred. At first only, and The deadline for Lancia to rise from the ashes is approaching ! Lancia is one of the oldest Italian car brands, founded in 1906 in Turin by Vincenzo Lancha. In recent years, his fame has faltered. It is stuck between Fiat and Alfa Romeo trying to stand out and survive. It is currently only officially distributed in Italy, and its only available model is the Ypsilon city car, which was launched in 2011.

Lancia is preparing its big comeback

In May of last year, the manufacturer officially announced about intends to release three new models by 2028. The first of them will be a whole new generation city ​​car Ypsilonwhich is planned for 2024. The second model will be a B-segment crossover which should enter the market in 2026. This model may be based on the Alfa Romeo Tonale. The latest model announced by the brand is a new compact station wagon which should be available in 2028. It is even possible that the latter will revive the legendary Delta appellation. In anticipation of these novelties, Lancia was presented on November 28 the latter’s first glimpse of its future visual identity. She was passing by an elegant sculpture called Pu+Ra+Zerowhich adopted the style of Art the legendary 1973 Stratos. Lancia took the opportunity to present its new logo, which is a modernized version of the traditional shield.

The first concept car has been announced

Recently, the brand announced the first concept car, which should implement its update. baptized Emotion+Pu+Rait looks a lot like a sculpture, which it could be a real translation of, and motorized, who knows? We recognize the same round lights at the back, characteristic of Stratos. The lines and shapes are refined, and the materials seem very high-end. This one image is quite light, but allows for perception ambitious style for future models. Lancia is still releasing a little more ballast today, with the second image. We see the concept from above, and guess the printed “cut” profile. His style seems to be a clever combination of lines and circles. What are the differences between the shape of the tailgate and the curves of the body. Look out for this amazing circle happening on the roof! Of course, this concept is very mysterious and we are looking forward to uncovering it. See you on April 15th to see it from all angles…