BYD is one of the Chinese automakers with experience one of the most meteoric rises. A historical specialist in the production of batteries, he began his automotive adventure in 2003. At that time, his creations were modeled after Western models. Thanks to clever use of reverse engineeringthe manufacturer has succeeded over the years upgrade to a higher range. And especially in quality. When you look at the early BYD models, the build quality and finish was much lower than it is today. They had no added value other than price over the Western models they imitated. F3/Toyota Corolla, M6/Toyota Previa, BYD S1/Ford Ecosport, etc. But by force this business model eventually paid off. BYD acquired enough know-how to develop own modelswith a unique design.

BYD’s European offensive continues

Its expansion, starting with China, was initially aimed at developing countries. Europe arrived much later. We had the opportunity to get to know these models more closely, in particular during the Paris and Brussels salons. Three are already in stock, and the first showroom has opened in Paris. This only applies to electric models. Thus we find Atto 3 small crossovermid-size sedan Han and large 7-seater SUV Tang. Other models are planned, for example Seal sedan or Delphin city car. But BYD is now an empire that goes far beyond just the BYD brand. In recent months, the group has launched several brands. There was YangWang, located at the very top of the range, which recently introduced its first model. A luxury SUV with a very bold design: January U8. There is currently no confirmation that this brand will arrive in Europe.

Three models to launch Denza

However, now we can say exactly thissoon another brand of the group will appear. Denza. Positioned as a premium class, it will fit between the versatile BYD and the luxurious YangWang. The feature of this brand is that it used to be a joint venture with Mercedes-Benz. That’s why BYD has surrounded itself with the best to offer a reliable premium alternative. Since 2021, BYD has become the majority shareholder, and its development may finally pick up. Three models will be offered. N8 is a large family SUV with 5 or 7 seats. N7, an SUV with more aerodynamic styling and visually very successful. And at last D9, a large “Japanese” MPV, typed Toyota Alphard or Nissan Elgrand for example. In addition to the German competition, other Chinese players will compete with Denza. Like NIO, XPeng, Zeekr or Maxus. Denza has yet to specify the development stages, but given the striking power of the Chinese manufacturers, it could be will arrive by the end of the year.