Welcome to this new series Logo, historypodcastAutoPlus.fr which traces the history of brands through their logos.

For this 12th episodewe repeat the story of a historic American manufacturer, Ford ! It is impossible to miss the Ford Mustang, which alone symbolizes the American dream… A look back at the history of Ford, traced through the history of its logo!

It all starts with such a Henry Ford!

We are at the dawn of the 20th^thousand century. Henry Ford is a young mechanical engineer who works in Edison Illuminating Company, the company specializes in electricity production. The young man is sedentary, will quickly climb the ladder. But the engineer has other dreams. Since his teenage years, Henry Ford was fascinated by engines! At the age of 19, he already made his first small agricultural machine from old lawnmower parts.

Always on Edison, in 1891 he was promoted to chief engineer. Now Henry Ford earns well, but as soon as he has free time, he fully devotes himself to his passion. As soon as he can, he rushes into his garage and starts tinkering with engines of all kinds! He cuts, breaks, shapes and welds machines for hours on end. Persistent, his efforts pay off in the end!

Five years later, he manages to drive a quad bike with a water-cooled engine. The unit develops only 4 horsepower and allows the likeness of the car to reach speeds of up to 32 km/h… Stars in his eyes, Henry Ford retires and hurries to create his own company… keep listening here!