After the successful launch of its new digital touch point in Italy, Fiat is now offering its French customers the opportunity to discover for themselves Fiat Metaverse storeTHE the first virtual exhibition hall car brands in the metaverse.

“Fiat is once again at the forefront when it comes to offering its customers an innovative, stress-free brand. Fiat Metaverse Store is the first store of its kind in the automotive industry. This is a unique experience for an exciting journey into the universe of the brand. It is simple, easy to use, in line with our “tech it easy” principle and accessible to everyone. In short, it’s our way of personalizing the customer experience and responding to the need for simplification in line with our social mission. With a realistic, stress-free journey, our customers can discover, configure and purchase the new 500 La Prima from the comfort of their living room. This unique experience will be extended to the entire electric range by the end of 2023.”Philippe Vauthier, director of Fiat France, said on the occasion.

Fiat Metaverse Store: a virtual showroom in the Metaverse

Developed in collaboration with Touchcast and Microsoft, the Fiat Metaverse Store aims to offer a an engaging and simple brand experience for customers, without the need to use virtual reality headsets, avatars or special equipment.

This virtual dealership allows you to meet with a Fiat advisor who is real person ready to answer all customer questions: this “product genius” is available from Monday to Friday from 9:00 a.m. to 8:00 p.m., which allows him to adapt to the schedule of customers, who can then make an appointment on the Fiat website or consult an advisor already available on the site.

Once connected, the customer meets the product genius who accompanies them to discover new things Fiat 500 La Prima and its 360° panoramic view technology, which allows you to closely examine the operation of the infotainment system, the various electric driving modes and the charging parameters.

Fiat Metaverse Store: an immersive experience

The consultant can also answer all customer questions about electric mobility, charging and details of the new 500 Electric. Then the client can customize your electric city caras in a dealership, choosing a body, color, personalization of the interior and learning about the configuration in real time, place an order directly online.

The virtual driving experience of the new Fiat 500 is also offered on the “Pista 500”, the famous circuit located on the roof of the Fiat premises in Turin, Italy. The client can also make an appointment with the nearest dealer, a a real test drivethis time in physics, in the real world.

The Fiat Metaverse Store, which initially launched with the new electric Fiat 500, will later be complemented by other models in the Italian manufacturer’s range.