In case you missed it, the SsangYong brand no longer exists. At least not under this current name. In early 2023, it was bought by Korean group KG Mobility after decades of doubt. Third a major Korean automaker after Hyundai and Kia (and before Daewoo), it specialized very early SUVs and 4X4. Think of the Rodius and Rexton of the 2010s, which had some success with us.

There is a brand still available in France, but you probably hear very little about it? there a specialist in the ratio of price and quality suffered from numerous economic problems in recent years management crisis. That did not allow to expand the brand sufficiently, nor to strategically reorient it on the path of success.

SsangYong’s return to the forefront

Its salvation finally came after several consecutive takeovers by the Korean group KG Mobility, which bought it in the summer of 2022. Since The future of SsangYong is finally becoming clear. November, 11th, his accounts are back in the green, and management under the auspices of KG opens new features for the year 2023, which begins. Several projects were announced, including KR10the upcoming electric Korando.

The takeover of KG led to change of brand name ! The KG Group really felt that the SsangYong name was no longer marketable enough due to numerous crises and problems. Thus the brand became KG Mobility, and is now focusing more on electric mobility. As such, the new SsangYong models have had a new name, starting with the new Torres EVX, the first images of which have just been revealed.

The second electric model of SsangYong

Even if he moved to KG Mobility, Torres embodies the renewal of the SsangYong brand. Launched in June 2022 in a thermal version only, it is a large SUV with an adventurous look and a modern silhouette. The leap forward is instant compared to older models in the range ! According to KG Mobility’s wish, the brand should focus more on electrics to become more competitive. A few days before the official presentation at the Seoul Motor Show, the brand presented the electric version of Torres: EVX!

Visually, it changes the front part to more electric styling with a full grille and 100% LED headlights. Take a quick look at the backlit grille! On board, the instrument panel and the screen of the infotainment system are now combined large general digital panel. However, the SsangYong logo still adorns the steering wheel, suggesting that the name is changing, but not brand identification ! Appointment next March 30 to open it from all sides. KG will quickly reveal 23 different designs!