Genesis had never been so close to arriving here. It was about time, because we are already more than 7 years after his first model. remember In 2015, the automaker Hyundai announced the creation of a premium brand. This decision followed the example of Japanese manufacturers such as Honda with Acura. Toyota and Lexus and Nissan from Infiniti. The first models Being were actually slightly modified Hyundais. As we saw at the beginning of DS Automobiles compared to Citroën (DS3, DS4, DS5). Sedan G80, the first model of the brand in 2016 it replaced the Hyundai Genesis. In 2017, the range was supplemented with the G90, which replaced the Equus. The G90 was the first model developed by Genesis, and not a derivative of an existing Hyundai model. With its younger sister, the G80, they could be compared to their German rivals BMW 7 series and 5 series in particular.

Already a very wide range

from, Genesis experienced extremely rapid growth and development. Six models are currently offered in North America, Asia and some European markets. In 2017, the brand added a the third sedan in its lineup, the G70. This smaller model is positioned, to use BMW’s example, vs series 3. After sedans, make way for SUVs! GV70 and GV80 entered the catalog gradually. Later in 2021, Genesis received its first 100% electric crossover: GV60. He shares his platform with Hyundai IONIQ 5 and the Kia EV6. In addition to its rather pragmatic models, Genesis also introduced some more “fun” models. Concept X, a large coupe, and X Convertible, a large and elegant convertible. Mass production of both is planned in the next few years!

When will France be?

Always expected in FranceHyundai’s premium division made notable forays into Germany, Switzerland and the United Kingdom during 2021. 514 cars were sold that year reaches 2,822 units in 2022, his first full year. The catalog features all Genesis models, except for the full-size G90. But in detail, it’s the GV60 that has the biggest sales, up more than 70% on last year ! Genesis is ramping up its electric assault, wanting only to spread electric models in Europe by 2030. The brand continues to expand its network, p future opening of 15-20 points of sale in these two leading European markets. AND France ? She will come a second time within 3-5 years, says Genesis. Given the delay, it’s likely there won’t be a brand to begin with only electric models are sold here!