From several yearscar manufacturers no longer hesitate to make a move electric mobility

This is how they offer in catalogs bicycles, electric scooters or simply equipment.

But why do manufacturers make such a bet future?

Marketing history

The first reason what pushes manufacturers to do electric mobility it’s just marketing.

In effect, some brands just take it as common sense. Catalogs full of cars, motorcycles, so it makes sense to also include bicycles

However, some go too far extreme as in the case of Red Bull, Mercedes or BMW. In effect, advantages too uninteresting as speed is limited 20 km/hat the same time, the price is very high, sometimes higher 800 euros.

Electric bikes: Angell Mobility announces partnership with Mini

“This is a great stepping stone for Angell, which will gain access to much larger markets and distribution networks than it has today.”

💬 Mark Simoncini, founder of the Angell Mobility brand pic.twitter.com/IcpX5pr4SR

— Good Evening Business (@goodevening_biz) March 2, 2023

Brand image to improve

On the other hand such a rate is important branding What does having an electric bike mean to you? his catalog.

It is called greenwashing This creates a positive brand image for potential customers looking to buy car.

It’s hard at this point verify the specific impact it may have on habits consumption.

There are also equipment manufacturers

This is in this context to which all manufacturers are gradually starting world electric bicycle.

We find there, in particular, Lamborghini, Bugatti, as well as Renault. In effect, brand a rhombus came out Model at the end of 2022 at the price 9000 euros.

It was designed in cooperation with the manufacturer Lapierre with a purpose promote Alpine. For its part, Toyota soon market cargo bike in its colors.

Volkswagen already had an idea, but Idea was left due to problems supply.

Builders – no the only interested in this market since then equipment manufacturers are on a rendezvous. We are thinking, in particular, of Bosch, Mahle or Valeo.