Since 2014 volkswagen is the main sponsor French Football Federation (FFF): In addition to media exposure and improving its brand image among football fans, the German firm has included this partnership in its strategic plan “Road to Zero”, which aims to achieve carbon neutrality by 2050.

In this context, Volkswagen has created a real long-term support with all participants related to the practice of football in France: the French Football Federation, the clubs and their licensees, as well as the fans of the French football teams. . Goal: to promote sustainable electric mobility.

Partnership between Volkswagen and FFF

As a continuation of this ambitious roadmap, Volkswagen France is now joining forces with the French Football Federation for the launch car sharing platform.

The Wolfsburg firm clarifies that transport accounts for at least 75% of the carbon emissions associated with the organization of the event: the aim of this initiative is to reduce carbon footprint football matches organized by the FFF.

During the future Matches of the French national team (men’s, women’s and Espoirs) football, fans will be able to post an announcement about their route to allow other spectators to travel with them to the stadium. In addition to share the road and expensesit’s the real push of extra friendliness that FFF and Volkswagen want to evoke.

A communication campaign that will highlight the topic #ZeroEmptySeat will soon be launched to promote this car sharing program. To book a future carpool, users are encouraged to visit the website: covoiturage.fff.fr.

Volkswagen: the benefits of car sharing

This digital platform is now available and ready for the next France men’s national team match against the Netherlands, scheduled for March 24, 2023 at the Stade de France. Other matches are also on offer, such as France U23 vs Spain U23 on March 28, 2023 in Bath or France vs Greece on June 19, 2023 at Stade de France.

To encourage as many football fans as possible to travel to the stadium by car, as well as to popularize electric mobility, several advantages They will be offered: free parking spaces, privileged access to the edge of the field or even renting electric cars from the Volkswagen ID model range.

After each meeting a carbon footprint A “Scope 3” will also be conducted to measure the amount of pollutant emissions saved by vehicles participating in this initiative.