Recently, the electric car is becoming more and more popular importantly in our Company.

In 2022sales of electric cars reached records Electric cars and hybrid models were presented in November 21.4% of the French market, i.e. approx 281,500 battery electric vehicles.

The subscription makes the car evolve

but industry the car is updated not only thanks to arrival electric

In effect, subscription system changes the use itself car The first subscriptions appeared in 2018.

From this datealmost all manufacturers have an offer of subscription This applies to Porsche, Audi, BMW, Volkswagen or Renault.

By 2025 subscription could touch more than 16 million cars in the United States and Europe.

Strong connection with the manufacturer

Some are precursors in field conditions. This is the case of Tesla, which offers consumers an alternative purchase.

Subscription creates a strong connection between the client and the manufacturer. And yet it went badly! Indeed, 2018 saw the launch of some brands such as BMW and Audi subscription offerwithout achieving real success.

Till this moment that they had to put an end to it these suggestions rather fast. But since several timessubscription comes to touch to electric carswhich gave second life to this alternative.

Lynk & Co. strategy

Service package, in the field of electric vehicles, is a very good option at a traditional sale.

This allows to unwilling people to test drive an EV without commitment before potentially committing.

That’s why the Chinese manufacturer Lynk & Co did this alternative priority. Thus, the brand offers its own Compact SUV plug-in hybrid, Lynk and Co 01 in the form of a subscription to 500 euros per month.

Autolib’, Vélib’, subscribing to Navigo or buying a bike, we help you ditch the car https://t.co/fw5JPgaQAH pic.twitter.com/Cy7u9ujUS4

— Paris (@Paris) June 30, 2016