Automobile group General Motors announced the signing of a partnership to promote electric cars in films, series and netflix.

The first commercials highlighting this partnership saw the light of day on the famous American video streaming platform, and in particular on television during the American Super Bowl, where we were able to find the actor Will Ferrell at the wheel of several electric cars of the group:

General Motors wants to ‘create an electric car culture’ on Netflix

As part of this initiative, “Electric cars on the screen” (“electric cars on screen”), Netflix aims to increase the presence of GM electric cars in the shows, series and movies it produces, while also committing to improving the sustainability of its products.

“Entertainment has a huge impact on culture. We want to make electric cars known on broadcast, on the small and big screens, to create an electric car culture through a story that unites the experience of driving and owning an electric car.”Deborah Wahl, General Motors Global Marketing Director, said:

“Netflix is ​​a great partner because of the company’s compelling storytelling, commitment to sustainability and experience in inspiring conversations that shape cultural trends. We have come together to create a better and more sustainable future for our world by getting everyone involved in electric vehicles. »

Several General Motors brands on Netflix

From this 2023, the first fruits of this partnership will see the light of day on the screen in the series created by Netflix: we will find the Chevrolet Bolt EUV in “Love is Blind”, the GMC Hummer EV pickup in “Strange Eye”, or even the Cadillac Lyriq SUV in “Unstable”.

“At Netflix, we create shows and movies that can influence culture and spark meaningful conversations”announced Marian Lee, Chief Marketing Officer of Netflix: “From the TikTok dance trends inspired by ‘Wednesday’ to the thoughtful discussions of climate change in ‘Don’t Look Up,’ we know that entertainment can energize fans and inspire relationships. General Motors is a cultural leader in the automotive industry, and we are proud to partner with them in their efforts to increase the presence of electric vehicles in our shows and movies. »

In 2021, General Motors launched a campaign “ALL ENTRY”, demonstrating the company’s intention to move towards an all-electric future, and invited other players to join the movement. The American group wants to electrify the automotive industry with its future electric vehicles developed on a new special platform called Ultium.