Toyota and sports are not new. Participation in Formula 1 and rallywe owe him in the past sports models whose names have already entered into legends. Supra, Celica, MR2 to name just a few… Not forgetting about the sublime Lexus LFA, which was sold from 2010 to 2012… Toyota understood the importance of using sports and its victories in competitions to better evoke emotions about its cars. The manufacturer has thus created his Gazoo Racing label in 2015 or GR, for styling their models with sports versions !
In 2017, the Yaris was transformed into a character bomb in a version GRMN (limited), the first creation under this label! They have been since then Supra, GR86 and especially Yaris GRone of the last few sports available market. GTi, RS, ST left the niche, and Toyota jumped into the breach. With the ambitions and intended product roadmap of GR, Toyota wants to show the world that cars for enthusiasts still exist!
A sporty finish that attracts customers
To take advantage of this mythical new name, Toyota did as most of its competitors did. That is, to create a derivative name that would be attached to a model without particular sportiness! GR Sport is a new trim that Toyota sports models are equipped with.. Yes, only the walk, because it is in favor of the model more cosmetic changes than mechanical reprogramming.
In the same way we find RS/RS Line at Renault, AMG/AMG line at Mercedes-Benz, M/M Performance at BMW… These “real fake sports” now the style of most models and every brand uses it. We also find Hyundai and Kia Line N/N AND GT/GT Line. The seconds are only the aesthetic inspiration of the first…
RAV4 becomes GR Sport
At Toyota, GR Sport trim is now available on several models. After the Yaris, Yaris Cross, Corolla and C-HR, it was the turn of a large family SUV RAV4 be equipped! Now the roof, bumpers, thresholds and rims completely blackto give him more status. Its grille and rear diffuser are also specific. The GR Sport emblem invites itself to the stern and bow, and of course in the cockpit.
The only technical changes concern chassis and steering, which are more sporty than the “civilian” RAV4. Toyota has finally released its prices! They start at €54,950 for the 222bhp hybrid version with all-wheel drive., the only manual variant to get this GR Sport treatment. For reference, that’s €3,000 more than the Lounge trim and €10,450 more than the entry-level RAV4.
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.