It is one of the latest car manufacturers to offer a a wide range of models, Mercedes-Benz of course! It’s true that when we think of a brand with a star, sedans mostly come to mind. “Her Majesty” S-class certainly one of the flagships of the German top of the range, for more than a century. But “Mercedes” is also convertibles, coupes, roadsters, and recently also SUVs! The manufacturer is present in all categories! From the smallest compact A-Class to the largest G-Class, from the SL Roadster to the GLE Coupé SUV! The company has has always taken risks to offer its customers a model adapted to their needs. Even in the MPV category, we remember the R-Class, which even if it didn’t have much success, at least had the advantage of being in the Mercedes range!
From 33 models today…to 14 tomorrow
Today, the brand has 33 different body options ! In addition to those mentioned earlier, we find station wagons, coupe SUVs, minivans, coupe sedans, and even MPV! In the early 2010s, the brand began to develop a whole range, to fill every segment, every category! There have been great successes such as the GLC and GLE coupes. THE the first coupe SUVs on the market (with BMW X6 and X4). But after many crises experienced by the automotive sector, and the arrival of the Swede Ol Kellenius at the head of the group, things will soon change… The new CEO wants to clean up the range. Prioritize value over volume. Specifically, this means sell fewer cars, but sell them at a higher price. In this operation it is so more than 60% of the assortment The Mercedes that must disappear…
Goodbye station wagons, coupes, convertibles, sports cars…
Thus, Mercedes will cease operations in the coming years his “non-essential” models. More details, this station wagon, coupe and cabriolet who should jump Let’s start with the S-class. While its coupe and convertible variants are gone, the sedan coupe is coming. CLS disappear around 2024. Class E and C must losing their wagon station derivatives. Mercedes is to replace four coupes and cabriolets with two popular models.
minivan class B can disappear, just like CLA station wagon or 4-door AMG GT. Mercedes wishes to focus on its range of SUVs, in particular on electric models (EQA, EQC, EQE SUV, EQS SUV). Thus, the brand chooses rationality and follows the path paved by most automakers. The range is reduced, offers are standardizedand models are losing their imaginations more and more every day…
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.