Develop sales of its Volkswagen ID line. of electric vehicles, the company from Wolfsburg has launched a new initiative called Volkswagen ID. Club : is an ambassador club that connects owners of electric Volkswagen models with potential customers looking for information and testing. The aim is to introduce the public to electric driving and dispel any preconceived notions about Volkswagen’s electric models.

“Since the launch of the ID.3 in 2020, the first model in our ID. range, we have delivered more than 21,000 ID models. throughout France. Many of these customers are particularly proud of their electric model and are eager to share their experiences and provide information: this is a strength of our brand and many potential ambassadors.”Gerrit Heimberg, director of Volkswagen France, explains: “Our desire was to bring these owners together so that they could bring their vision and advice to as many people as possible. We believe this community will be an additional source of information for our potential customers at a crucial point in their buying journey. »

Volkswagen ID. Club: what is it?

Volkswagen invited its customers from the ID series. for more than 3 months to participate in this exclusive program by creating a membership area on the brand’s website. Selected clients then participate in an integration session, reminding them of the ground rules of friendliness and seriousness.

Then members can organize their meetings contact prospects. They can then answer their questions, discuss and then organize the tests according to their geographical region. Even webinars are organized with official WhatsApp and Facebook groups, which are already very active.

Volkswagen ID. Club: How does it work?

Potential customers looking for information about the brand’s electric cars (Volkswagen ID.3 and ID.4) are guided in their approach by the website of the German firm.

From the pages on which the vehicles are presented, you can get direct access to the platform to make an appointment with ID ambassadors. closest to their homes. Customers can then check their availability and request a meeting: then both parties will be in touch share your experience remotely or in person for a test drive.

Volkswagen ID. Club: results

After each meeting, Volkswagen individually contacts the various participants (prospect and ambassador), which ensures the smooth operation and quality of their exchanges, and also checks the seriousness of the ambassador during testing.

Already in a few weeks more than 150 members have registered to participate in the ID program. club: “We are very pleased with the reception of this project by ID customers. and will continue its development during the year. The first tests between individuals already took place at the end of January, and the feedback is very positive »– says Gerrit Heimberg.