BMW has several plants, most of them in Germany of course, but also in Mexico. One of them is also one of the most important in the world for the manufacturer, because it gives you the opportunity to create multiple bestsellers.

Indeed, as of 2019, around 3,000 employees are currently assembling BMW 3 Series, 2 Series Coupe and M2 models at the San Luis Potosí plant. Most of these models are for the US market, but some versions are also exported.

Plant San Luis Potosi 🇲🇽

We are investing €800 million in our all-electric Neue Klasse models, our local high-voltage battery hub. ⚡️ Plant in Mexico will create about 1,000 new jobs: https://t.co/LNE8DCBz7w#BMWGroup #mobility pic.twitter.com/tCYWf6fyh8

—BMW Group (@BMWGroup) February 3, 2023

BMW accelerates electric mobility

And apparently, BMW seems to want to pick up the pace even more in Mexico. Indeed, the manufacturer has just announced investment in the amount of 800 million euros to develop the production of electric vehicles at a plant located in northern Mexico.

“Thanks to this new investment, our plant in San Luis Potosí will play a central role in the BMW Group’s transition to electric mobility”, said Harald Gottsche, president of the BMW plant in San Luis Potosí. The arrival of new production lines will make it possible to create “About 1,000 additional jobs” according to BMW production manager Milan Nedelkovich.

In more detail, of the announced 800 million euros of investment, about two-thirds will be directed to construction of a battery plant with an area of ​​85,000 m². These new batteries, the technical characteristics of which are not yet known, will equip the electric BMWs of the future.

Why did BMW choose Mexico?

But why did BMW choose Mexico over another country? The reason is simple, the Mexican government continues to promote the implementation of the “Sonora Plan” in the north of the country. This strategy allows lithium miningnecessary for the production of batteries for electric cars and solar energy.

Mexico is a country particularly rich in lithium, and the authorities intend to use the craze around electric cars to attract companies from the automotive industry to come and create jobs in the country.

Remember that there are already many other car manufacturers in Mexico, including General Motors, Audi, Ford and Volkswagen. Car production in Mexico is primarily intended for the American market.