This is the news that excited the automotive world at the beginning of the week. Renault and Nissan reached an agreement on strategically rebuild your alliance. Founded in 1999, when Nissan was going through great difficulties, it increased its stake to 43% of Nissan’s capital. In contrast, the Japanese had 15% of the French. After several years of doubts and crises of mutual mistrust (materialized in the case of Carlos Ghosn in 2018), both partners finally reached an agreement. Renault will reduce its stake in Nissan to 15% rebalance forces and decisions within the alliance. As soon as this decision is confirmed, the two manufacturers are already in the process of organizing their shared future in one of the most prosperous automotive markets: India.

Nissan wants to take advantage of Renault’s success in BRICS

Nissan is represented there by two SUVs: Kicks and Magnet. Its counterpart is the Renault with three models, all thought and developed primarily for this market. This is Mini car Kwid (the thermal version of our European Dacia Spring). THE minispace trigger and Kiger mini SUV. Only “mini” models, none of which we have. As has been the case in emerging markets, the two manufacturers have decided to sell models of one and the other in the local market, by applying your own logo.

This is how Renault Clio II became in South America Nissan Platinum, Logan pickup truck Nissan NP200. Renault Duster became better in Russia Nissan Terranoand Logan Nissan Almera ! Renault has been selling the facelifted Nissan Micra: Pulse in India for some time. For a Japanese brand, it would be a matter of flirting with Renault’s success in developing countries.

A new start in India

In the same vein, there would be a question about replace Duster and Triber in Nissan models. To better fight Tata and prepare the electric offensive of Maruti-Suzuki (the leader with more than 45% market share), Renault wants Make your little Kwid electric. Nissan can also benefit from this in the maneuver. This interim solution will make the alliance more competitive in India (Today the market share is 3%.) to allow it to release a new generation of special models. The world’s second largest automotive market after China, India is the fastest growing country.

In 2022, sales increased by 23% to 4.4 million cars ! Renault and Nissan are not doing so badly in the country where they opened in 2010 joint factory in chennai. It is 70% owned by Nissan, and the Japanese are experiencing a less successful compared to Renault (35,000 cars in 2022 against 87,000 Renault). After Renault’s debacle in China, this new page written in India could to reconcile the two producersafter 25 years of several novels, and a lot of pain.