New ID.7 from VW. “We need more QR codes. » 🤣🤣🤣 pic.twitter.com/BBVJPLwhxV

— Mach-E Vlog (Patrick and Liv)🏴‍☠️ (@MachE_VLOG) January 4, 2023

Many brands have been waging an amazing war for the past few days. As for prices. Indeed, it all started on January 13, when Tesla reduced the price of two of its flagship cars by several thousand euros. Model 3 and Model Y. A huge drop that then went up to $13,000 and that’s all over the world. And especially in France. Which worries some manufacturers who are afraid of losing customers to an American competitor. This is how some of them decided to act after reviewing their pricing policy.

VW revealed the ID.7 today at CES, but production was very limited. pic.twitter.com/GVtN5brT0J

—Yan Chang (@cyfoxcat) January 4, 2023

Many changes

This is especially true of the Chinese brand Xpeng, which is slowly coming to Europe via Norway, as well Vietnamese manufacturer VinFastwhich has just announced promotional operations on models in its range. Clear recently reduced the price of Air, but only for customers who chose to lease. Finally, a few days ago, it was Ford’s turn to decide to revise the price of its Mustang Mach-E. So a real price war is unfolding, but it does not apply to everyone, on the contrary.

Not at Volkswagen

Indeed, Volkswagen does not want to get into this little game and does not plan to lower the prices of its electric cars. Its CEO Oliver Blume told the German media Frankfurter Allgemeine Sonntagszeitung that ” we have a very clear pricing policy and we prefer to focus on reliability. We believe in the power of our products“. This has the advantage of being quite clear. THE ID.3, ID.4, ID.5 and ID. Buzz so it will always stay at the same price for now.

ID.7 pic.twitter.com/SXM0qTmJq1

— Kyle Conner (@itskyleconner) January 3, 2023