How far away seems the time of the first distribution of Hyundai in France! It was in 1992, Sonauto first imported the Hyundai Pony to France. It used to be the first Korean car available in Europe! Then follow through Lantra, Skupe and Sonata, which allowed Hyundai to gain a foothold in our market. From the first models modeled after Korean production, the manufacturer later differentiated itself to offer models better suited to our market.

Santa Fe in 2000, Tucson in 2004 (2001 Terracan in more confidential sales). The brand made a bet on SUVs very early! It also offered sedans, city cars, minivans and other coupes and utilities, always with the promise of value for money. If ten years ago the models were still somewhat soft, then the stylistic shift and elite after he became world champion!

Proven success in France

An undiminished success, both in Europe and in France, where the brand records record figures. In 2022, it captured 4.6% of the Old Continent market, which is the highest figure in its history! Strong health thanks to Germany, Great Britain, Italy, Spain and, of course, France. Where French car market dropped by nearly 7% in 2022, Hyundai went against the wind in offering itself 3.1% of the market. This is 0.4% more than in 2021. Thus, it ranks eighth in France. Better, she the third stamp imported to France during the year. How to explain such success? It can’t be invented to sell a car, it has to be adapted to the local market. Hyundai understood this well and represents it a wide range of models.

Still a champion of electrification

From the city car i20 to the large SUV Santa Fe, from the compact i30 to the crossover Kona (updated this year). with models are well positioned for the priceand whose level of equipment and technologies are, at an equivalent price, higher than their French counterparts. Him the Tucson bestseller 18,000 copies were sold in 2022. Following Kona and its 12,700 units. The brand has also made a name and reputation in the electrical technologies. Hybrid, plug-in hybrid, and now electric IONIQ 5, IONIQ 6 and the upcoming IONIQ 7. Thus, 87% of its range is electrified (including the 48V micro-hybrid). Against 41.9% on average in the market. A success that should not weaken in 2023with the appearance of several new models and restyling of a large part of the range.