in Chinese industrial group BYD, the world leader in the production of batteries, became the automotive champion in a few years. A specialist in the field of electrical engineering, he multiplied brands and models. Almost in all segments and in all categories! After a long survey of Europe, he did successful arrival at the last Paris Salon, in November. This is already materializing, as the first showroom has been opened in Paris. Thus, the brand offers in France Atto 3 crossover, Tang SUV and Han sedan. This is only the tip of the iceberg, as it intends to strengthen its presence by multiplying new products. For this you need produce as close as possible to the point of sale, to reduce shipping time and exempt from import taxes. Therefore, it is quite natural that BYD seeks to establish itself in Europe!

BYD will replace the Focus?

The Chinese group was able to find it faster and easier than expected. In Germany, in current Ford plant in Saarlouis, a city founded at the time by Louis XIV (hence its name). The American manufacturer, historic in Europe, is really facing serious difficulties on the Old Continent. Its range continues to shrinkhis models are being Americanized… Worse, he who was often independent has formed a partnership for to vulgarly change the emblems of electric Volkswagens. This factory is mythical because it collects Ford Focus since 1998 (and formerly Escort), will close its doors in 2025. From this date, the group will indeed stop production of its compact Focus. Sites only Valencia (Spain) and Cologne (Germany) will be supported in Europe. Good for BYD, which is in serious discussions with Ford!

1100 cars per day

The factory in Saarlouis employs 4,600 people 1100 cars per day. Imagining that BYD will survive, the Chinese manufacturer will step into Europe with a bang! In addition to the three models mentioned above, the takeover of the factory could be an opportunity to launch new models in Europe. Starting with BYD Dolphinan electric compact car with a sensual look that is perfect for our roads and use. Local production in Europe would also allow the Chinese to be is exempt from 10% import duty for products from China. Although discussions are ongoing, nothing has been confirmed yet. Ford is in talks with other automakers, in particular the Canadian equipment manufacturer Magna. Two years from now, the future former Ford plant in Saarlouis may hold many surprises…