good year for Bentley ! The luxury automaker has announced record sales of cars for 2022. Demand is growing almost everywhere! Thus, the luxury division of the Volkswagen concern has announced its sale 15,174 cars compared to 2022. This is 4% more than in 2021, which is already a record year. “In a year even more unpredictable than 2021, the company has overcome significant headwinds and demonstrated great resilience to achieve third consecutive year of record salesBentley CEO Adrian Hallmark said in a statement. The company reported sales growth in all regional markets except in China. Middle Kingdom indeed fell by 9%, in particular due to various restrictions related to Covid-19.

Success thanks to the Bentayga

Despite these strong figures, sales in the United States increased by only 1%. Scarcity for what is the number one global market for Bentley! in Bentaygaits ultra-luxury SUV, remains a bestseller in 2022, which is 42% of sales ! Bentley was one of the first high-end manufacturers to offer a luxury SUV. Of course, with the exception of the premium classes of BMW, Audi and Mercedes-Benz. He is followed in the ranking Continental GT coupe and convertible which reached 1/3 of annual sales (30%). The success of the model does not weaken as long as the brand was the best the first to offer a “Grand Tourer” de luxe in 2003, 5 years before Rolls-Royce responded with its Phantom Coupé.

Mulliner, the goose that lays golden eggs by Bentley

This good health of Bentley should also be put on the account Mulliner, its personalization department. Bentley is increasingly focusing on personalization. From the hand-stitched leather seats to the koa wood trim. From whimsical upholstery colors to individual engraving in the cabin! An operation that allows significantly increase the selling price means of models. Bentley believes in it an increase of about 30% on the cost of the car, or On average, 220,000 euroscompared to €170,000 in 2018. Mulliner Originals, Bacalar roadster and the Batur coupe also brought their stone to the building! The brand continues its own huge risein the market, where there is also Rolls Royce (BMW group) and versions Maybach the most luxurious Mercedes models.