Even if it seems that it has disappeared from the landscape, SsangYong is a well-known brand here. Thirdly a major Korean automaker after Hyundai and Kia (and before Daewoo), it specialized very early SUVs and 4X4. Think of the Rodius and Rexton of the 2010s, which had some success with us. There is a brand still available in France, but you probably hear very little about it? The a specialist in the ratio of price and quality suffered from numerous economic problems in recent years management crisis. That did not allow to expand the brand sufficiently, nor to strategically reorient it on the path of success.

From crisis to crisis, KG Group saves

In 2011, the brand was like this acquired by the Indian industrial group Mahindra&Mahindra. It was under his influence that he achieved the greatest success Tivoli SUV (2015) and XLV (2016). Studying the style of the model is even more promising Torres heralds the upcoming model of a large family SUV with a unique look that finally seems to take risks! Despite this and due to the Covid crisis in 2020, the brand was registered $50 million in defaults. The reason for this is a sharp drop in sales: 11,130 cars were sold in Europe, 85,000 worldwide. Measly compared to Korean counterparts! The bloodless SsangYong could have disappeared that year when Mahindra refused to save its horse on the ground. This is finally group KG, a large Korean conglomerate chemical and metallurgical sector, which purchased in the summer of 2022!

Changing the name to forget the past

because, The future of SsangYong is finally becoming clear. November, 11th, his accounts are back in the green, and management under the auspices of KG opens new features for the year 2023, which begins. The Torres we talked about earlier might be available in production this year! Another SUV KR10, which is the electric counterpart of the Korando, has already leaked online and may arrive earlier than originally expected. The future of SsangYong, which is new this year, will be was marked by a change in the brand name ! KG Group has really appreciated that the SsangYong name is no longer marketable enough due to numerous crises and problems. The brand will be in the coming months KG Mobility, and will be more focused on electric mobility. Therefore, the following new models and updates of current models will be under the KG brand, not SsangYong. Let’s hope this name change will benefit the brand, which finally deserves a fresh start.