The start of the new year 2023 is an opportunity for manufacturers to summarize their sales for 2022. BMW Groupconsisting of the BMW and Mini brands, recorded good performance in 2022, p A total of 71,088 registrations in France, this figure is slightly down by -0.3% compared to 2021, but higher than the overall French market and the premium segment in particular.
“In the territories, the car remains the main vehicle for commuting to work or meeting daily needs. Our role as a builder is to meet all the needs of the French while supporting them on the path to sustainable mobility.”explains Vincent Salimon, President of BMW France: “The strength of the BMW Group in France is to bet on multiple solutions, including hybrid, electric and, from 2023, a test fleet of hydrogen cars”.
BMW: increase in market share in 2022
Brand BMW recorded in 2022 in total 45,439 registrations in France, this indicator slightly decreased by 1.2%, but increased by +0.8 points in the premium segment: the Bavarian firm is indeed the leader in premium registrations for individuals and companies.
Electrified models outsold gasoline cars, with 3,360 electric models (7% of sales) and 12,501 plug-in hybrids (27% of sales). Launched in 2022, the BMW 2 Series Active Tourer recorded more than 2,700 registrations, but the most popular model is the BMW 1 Series (8,135 units), followed by the BMW X1 (6,723), X3 (5,658), the 3 Series Touring ( 3,167) and the X2 (2,799 ).
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Mini: all-time market share record
Brand Mini records a record market share in the premium segment in 2022 with a share of 12.4% (11.7% in 2021), i.e. in total 25649 approx Registered: In France, Mini achieves the best result in Europe.
Mini is also a heavily electrified brand, with 23% of sales coming from electric models and 13% from hybrids. This trend is constantly progressing: today, every third Mini ordered is a Mini Electric, and the British firm aims to achieve the goal of 100% electric car sales by 2030.
BMW and Mini: on the road to electrification
The BMW Group is accelerating its electrification, and in 2023 it will offer an electric model in 90% of market segments. In 2030, electricity will account for 50% of global hydrogen-fueled sales, helping the group achieve carbon neutrality, starting with the BMW iX5 Hydrogen.
At the level of two-wheelers, BMW Motorrad records the historical year of 20,929 registrationswhich is 2.9% more compared to 2021. The BMW CE 04 electric scooter, released in the spring of 2022, records record sales, with 2,429 units sold in the first nine months of 2022. France is also the first global market for this new model.
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.