Toyota is not the most advanced manufacturer in terms of electricity. This market, which is mainly dominated by Chinese brands, has grown very quickly to the extent that it has disrupted our traditional technologies: thermal and hybrid. Speaking of hybrids, Toyota has also made a strategic choice to prioritize the best of both worlds at the expense of 100% electric technology. With her Prius was released in 1997, it must be said that Nippon has become an ardent champion. A proliferation of variations (full hybrid, plug-in hybrid), platforms and models. Today in France, as in Europe, Toyota’s model range consists mainly of hybrid models. Yaris, Corolla, C-HR, RAV4, even the biggest Highlander! We understand why the Japanese were slow to take advantage of his leadership in this area, both in Europe and elsewhere…

Electric lens

But now there is an urgent need for a completely electric one. LThe European Commission has decided to ban thermal energy in 2035Toyota is also obliged to monitor the electricity market. Only a year ago, he suddenly became public 16 concepts of electric models of the future ! From city cars to SUVs, from sports cars to utility vehicles! There were so many of them that it was difficult to determine the ones that would give rise to serial models. “There’s no point in running, you have to start on time.” The electric range in Toyota is materialized by the abbreviation: bZ. These letters mean “beyond zero” which can be translated as “beyond zero emissions”. It is a “sub-brand” of Toyota, that is, a label intended to classify its electric models. Like EQ in Mercedes-Benz or ID in Volkswagen. The bZ “brand” currently has only two models. in SUV bZ4X (a variant of the electric RAV4), which will soon arrive at dealerships. And also a bZ3 sedan (anti-Tesla Model 3) reserved for China….

In 2030, 50% of the model range will consist of electric cars

A few weeks ago, the manufacturer presented at the auto show in Los Angeles bZ Compact concept. It is the prophet of the future 100% electric C-HR. But he’s not the only one arriving soon. The brand has indeed confirmed what it wants market by 2026 at least 5 models. Most should be SUVs starting at the equivalent electric Yaris Cross. Will it also be collected in France, in Onnain (59)? There will also be 3 other models positioned above the electric C-HR. It can be a SUV coupe based on the RAV4as well as an electric version Highlander. The Camry sedan could be denied given its success in Europe. As well as whisk, Toyota’s best-selling model. The manufacturer strives for an assortment consisting of 50% electric models in 2030. This may mean removing thermal models before that date. To achieve a 50/50 balance in 2030 with hybrid and hybrid models.