Fiat completes its digital touchpoints with its customers by launching in Italy Fiat Metaverse store, the first virtual exhibition hall car brands in the metaverse:

“At Fiat, we are once again at the forefront of offering our customers an innovative, stress-free brand. In true Fiat style, the Fiat Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: a fascinating human journey into the world of Fiat. Simple and convenient, embodies the idea of ​​”tech it easy” and is accessible to everyone thanks to its technology”– said Olivier Francois, CEO of Fiat and Global Marketing Director of Stellantis.

Fiat Metaverse Store: What is it?

This is the first time such a device has seen the light of day in the automotive market: the Fiat Metaverse Store is the world’s first interactive showroom in the metaverse, offering customers an immersive and simple brand experience.

This virtual dealership allows visitors to meet Fiat’s “product genius”, a real person who is ready to answer all customer questions in real time. To meet the needs of customers and accommodate their free time, this Product Genius customer advisor is available Monday through Friday from 9:00 a.m. to 8:00 p.m. and Saturday from 10:00 a.m. to 6:00 p.m. All you have to do is make an appointment on the Fiat website.

On board the New 500 La Prima by Bocelli, you can change the way you listen to music thanks to the Premium JBL system. #LaPrima #New500 #JBL pic.twitter.com/M7rtQSS4GU

— Fiat France (@FiatFr) October 26, 2022

Fiat Metaverse Store: The new Fiat 500 in the spotlight

After connecting to the Fiat Metaverse store, the customer is greeted by a Product Genius who invites him to discover something new Fiat 500 La Prima by Bocelli and its 360° panoramic technology, answering all his questions about electric mobility, charging and any other information about the new 500 Electric. Then the client can customize your electric city car choosing its body, color, interior to learn about your car in real time place an order directly online.

A virtual driving experience is also offered aboard the new Fiat 500 on the ‘Pista 500’, the famous rooftop track at Fiat’s Lingotto premises in Turin, Italy. The online experience can also be complemented by a physical experience, as the customer can choose to make an appointment at the nearest dealership on a real test drive.

Fiat Metaverse Store: promising technology

By the end of the year, the entire Fiat 500 range will be available in this virtual showroom, which will then welcome the entire model range of the Italian brand in the first half of 2023. If the Fiat Metaverse Store experience isn’t right now, I suggest Italy will be soon available in other European markets.

The Fiat Metaverse Store was developed in collaboration with Touchcast and Microsoft, who developed this experience for the Fiat brand: this platform allows Fiat customers to access the metaverse without the need for virtual reality headsets or specialized equipment. With its Metaverse Store, Fiat continues its search for a simplified and innovative customer journeyin line with the simplification strategy that can also be found in the new range.

Pack innovations to make your new 500 even more extraordinary: experience the majesty of simplicity and easily personalize your car with our new Technology, Style and Comfort packages.

Something special is waiting for you, stay tuned! pic.twitter.com/4F77cfnHEv

—Fiat (@fiat) November 23, 2022