Home Automobile Polestar: from success to success, the brand multiplies novelties Auto Plus news in your smartphone Auto Plus news in your inbox

Polestar: from success to success, the brand multiplies novelties Auto Plus news in your smartphone Auto Plus news in your inbox

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Polestar: from success to success, the brand multiplies novelties Auto Plus news in your smartphone Auto Plus news in your inbox

Polestar at Volvo what Cupra is to SEAT. A label that once marked the sportiest versions of the brand. A shortcut that later turned into full brand. Polestar has existed since 1996 as an independent entity, and officially partnered with Volvo in 2009 on the Volvo C30 S2000. in the manufacturer bought it in 2015, making it their official sports department. as AMG for Mercedes-BenzWhere M for BMW. Having become an independent brand from Volvo in 2018, Polestar began its individual exhibition with a very successful sports car, the Polestar 1. It was hybrid coupe developing more than 600 horsepower, and collected in a circulation of 1,500 copies. Unfortunately, this great publicity stunt hid the true intentions of the manufacturer: to make Polestar its “premium” brand and 100% electric.

An electric sedan that hits the mark

That’s why it is Polestar 2 electric four-door sedan which represented above all the hopes of the brand. Presented as a a competitor to the Tesla Model 3Polestar 2 was launched in 2020. Then it had an engine 231 horsepowerfor an all-electric range 473 kilometers. Since then and thanks to its success, it got a version this year Carry, which increases its autonomy to 481 kilometers. In two years, Polestar 2 is a hit in Europe, as well as in the rest of the world. It is actually 100,000 units rolled off the assembly lines of the Chinese factory in Luqiao! This is in Europe the fifth best-selling premium electric model!

SUVs, sedan and roadster

because, Polestar multiplies models and projects. This year she presented it the new Polestar 3 SUVthe anti-Tesla Model X that will on the market in 2023. The product plan includes a SUV coupe (Polestar 4) and an large sedan (Polestar 5), both for 2025. The future Polestar 6 will be a large electric roadster luxury car based on the Polestar 02 concept. All these models will be assembled in China, and Volvo and Polestar are an integral part Chinese group Geely. Some production is also planned in the United States, but not for the models distributed in Europe. This is just the thing to fix it Polestar plans to manufacture its upcoming Polestar 7 SUV in Europe. It will the largest model in the assortmentpositioned above the Polestar 3 and 4. It is not expected no earlier than 2026. So the program is very busy for this former division of Volvo managed to make a name for herself very quicklyand that’s against electric giant Tesla.

Author: Quentin Panno
Source: Auto Plus

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