Where is Alfa Romeo headed? Italian brand, today attached to Stellantislooked to the future before the FCA/PSA merger. She fought for existence in this former Fiat/Chrysler group, which focused primarily on rising generic brands such as Fiats and jeeps. In trouble, v a brand known for its sports cars, coupes and convertibles needed novelties. In the 2010s, it was just launched only three models : Juliet in 2010 Stelvio in 2015 Julia in 2016. Since then Mito disappeared catalog (2018), as well as Giulietta (2020). The future of the brand was uncertain at the time of the merger, and all his fans – or car enthusiasts in general – were waiting in line for him.

Sports premium

Merger was not in mind the potential disappearance of Alfa Romeo or Lancia, in favor of DS, for example, more dynamic. The Stellantis group has finally decided to continue with its two historic brands, but repositioning was needed. Since then, the two brands have grown closer a different vision of premium. for Lancia, Italian refinement and elegancefor Alfa passion and sportsmanship. A differentiation that will be especially noticeable in the coming years, when the two brands will have expanded the assortment of novelties. Lancia needs to be more connected and technological, because Alfa Romeo boss Jean-Philippe Imparato refuses to let the brand do that “iPad with a car around it.” Passion and sport so still in the heart of Alfa strategy!

Brennero, a premium crossover

But, like other builders, Alfa begins its long transition to 100% electric. Brand launched this year a a new plug-in SUV hybrid model with the Tonale, the younger brother of the Stelvio. The first model of the brand in six years! Following this strategy, he will decline his offer downwards small city SUV of 2024. It will be available in some markets as an internal combustion engine or plug-in hybrid especially pushed with us in 100% electric. He will share his platform with the new Jeep Avengersand its electric motorization could be borrowed from Peugeot E-2008. We are already talking about the name: Brennero, a pass located between Italy and Switzerland. It future premium crossover will play on the same slot as Smart #1and within Stellantis that DS 3 E-Tense.