we remember South Korean brand introduced with great fanfare its new logo in January 2021. This new visual identity was accompanied by a new slogan ” A movement that inspires“, and therefore this new logo. Written as if by hand, it occupies a rather dynamic continuous line with modern geometric patterns… It still bears the inscription “KIA”, with a stylized letter A without a central stripe… or upside down N for some, obviously!
According to Google, the logo is confusing!
Indeed, according to Google, it looks like the South Korean firm’s new logo is causing a problem… Apparently, a number of consumers are confused by this new design!
Anyway, that’s the observation @Shwinnabegoand a Twitter user, who did some research using the Google Trends tool. We remind you that this is a tool that allows you to find out how often a term is entered in the Google search system. Users can view this data by region and language.
According to the tweeter, he noticed that the number of searches for “KN car” on Google increased significantly in just over a year…
kia’s new logo is so illegible that at least 30,000 people have been searching for “KN car” every month since its debut pic.twitter.com/jRj25JoAPp
— Ashwin (@Shwinnabego) November 17, 2022
Confusion that extends beyond the United States
If we do a quick search using the Google Trends tool, we’ll see that the confusion isn’t just in the United States. Searches with “KN” are also performed in other countries. The results show that countries such as the UK, Canada and Australia perform searches such as “KN SUV”, “KN car brand price” and “KN car brand electric”. Many searches even target the abbreviation “KN”: “What is KN” or “What is the car brand KN”, which literally means “What is the brand KN”. In the end it would be 30,000 inquiries per month for “kn auto” everything is the same.
And in France then? After entering “KN car”, we realize that several queries are searched every month, such as “kn car filter”, “kn car air filter” or “kn car ev6”.
So, communication disaster or stroke of genius? If anything, it also shows that people interested in KIA models are actively looking for them online, even if they don’t know what they are!
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.