It is obvious that Genesis is a a brand that likes to make a splash and talk about her! Remember, it was in 2015 yearthe automotive giant hyundai announced his desire create a premium brand on its own, separate from the other brands of the group. In a way DS Automobiles for Citroen, around the same time! Like Honda AcuraToyota Lexus or Nissan Infiniti, the Korean followed the path paved by Japanese manufacturers at the time. But like the DS, whose first models were rebadged Citroëns, the first Genesis were slightly retouched Hyundais.

The zero model of the brand was the G80 sedan (2016), which replaced the Hyundai Genesis. Next come very large ones sedan G90 (2017), Equus replacement. Similar in size to the E-Class and S-Class, the G80 and G90 were specifically aimed at premium models of German manufacturers… As often with Hyundai, rain of news coming soon…

Already six models

This is how Genesis was experienced extremely fast growth and development. Present in North America and Asia, its range includes now six models. And the Hyundai-inspired design of that time has changed a lot! Conducted by designer Luc Donkerwolkethe Korean brand adopted a elegant and sophisticated stylewhich contrasts with the stylistic fantasies to which we have been accustomed by Asian manufacturers.

But to go premium, you have to westernize. The brand understood this very well with this style, which the Germans have nothing to envy! AND the third sedan completed the range in 2017 G70 (anti-class C). First of all, it grew out of two 2020 SUVs, GV70 and GV80. Like a crossover 100% electric in 2021 – brother of IONIQ 5 and EV6 – GV60.

Finally a convertible!

Along with these quite pragmatic creations, Genesis is no less a builder who dreams, imagines, idealizes… He has so multiplied concept cars from the moment of creation, as well as the last Genesis X (2021) and X Speedium Coupe (2022), their masterpieces of sophistication and elegance. These two models are a style study of the 100% electric Grand Touring coupes that may see the light of day in the coming years.

AND a new prototype, unveiled at the Los Angeles Auto Show, now complements them and completes this “Concept X” triptych. This is new X Cabrioletand a large luxury convertible, and the first Genesis brand! With his long hood and his futuristic detailsit takes pride of place digitaland of course also 100% electric. A model that is hard to imagine past the mass marketing stage. Given the low demand for these large luxury convertibles. But one day you have to do it put aside your regretsand simply enjoy the show for the feast of the eyes…