DS brand (DS Automobiles in extended form) is starting to find his stride. First presented in 2009 as a separate line in the assortment Citroenit was the first thing that happened slightly more luxurious versions of the models brand That’s how they were Citroen DS3 (Citroen C3), DS4 (Citroen C4), i DS5 (Citroen C5). After being on the verge of bankruptcy in 2014that year the PSA group was reorganized with the arrival of a new CEO Carlos Tavares. It was he who decided to separate the DS company from Citroën to make it a a new own brand in the PSA galaxy. The first years were difficult. DS seeks fame and positioning against Peugeot and Citroën. His first models were onlyan ex-Citroën converted into a DS. Quite a headache for customers!
The brand finally stands out!
The brand really started to differentiate itself from Citroën in 2017the date of his arrival the first SUV – and since then the bestseller – DS 7 Crossback. Since then, the original Citroën models have been withdrawn from the catalog, and the release of new models has become more frequent. This is how the second SUV appeared in 2018, DS 3 Crossback, the younger brother of the DS 7 Crossback. Then a sedan in 2020 DS 9and, finally, the compact DS 4 last year. The DS line is now harmonized around these four models. Both SUVs were recently restyling (they took the opportunity to lose the Crossback designation). DS finally became a brand separately, before positioning premium “French sophistication” that seeks to shake German manufacturers in this category (Mercedes-Benz, BMW, Audi in the leaders).
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The future flagship of 2025
Now this his accounts are in the blackand the French brand is counting on the stability of the assortment multiply projects and models. She is currently working on large family SUV, located above DS 7, which must see the world until 2024-2025. It will have the feature of housing 7 places, and be 100% electric ! DS already plans to offer only electric models from 2024… Based on the excellent Stellantis platform STLA is wideshould recover style of the Aero Sport Lounge concept 2020. Its power could reach 450 horsepowerand his autonomy up to 800 km, thanks to a Battery 118 kWh. This will be the future flagship of the brand intended for China and Europebut it is not not expected in two or three years…
Source: Auto Plus
Robert is an experienced journalist who has been covering the automobile industry for over a decade. He has a deep understanding of the latest technologies and trends in the industry and is known for his thorough and in-depth reporting.