No, you didn’t read it wrong. And no, this is not a joke. Lidl, chain of inexpensive supermarkets and a former master in the art of creating hype, has just taken a new step. After clothing linethem food processors or any assortment of tools, the new product is likely to draw crowds. It is not for nothing that Lidl is launching its first car… Or almost!

Lidl x Mini collaboration

Spread the Word, German supermarket chain doesn’t know much about it let alone automotive industry. Therefore, it is difficult to start from scratch and create a completely new model. So Lidl does not offer ITS own low cost machine. In fact, the circuit is connected with Mini designer – also German after taking over the former British firm BMW group – to win Mini in Lidl colors.

Special model in bright blue, red and yellow colors. Not the best way to stay unnoticed in traffic. But this is also the whole point of owning such a car. In addition, Michael Bierochief purchasing officer of Lidl France, “ considers the idea wonderful and sees in it an opportunity to surprise, as always. »

At the time of writing, Lidl has not released any details about the Mini model in question. It is impossible to know car configurationnot even his motorization. However, based solely on the visual image in the brand’s press release, we notice that it will Mini 3 doors.

Competitive game

Try to get behind the wheel and become a (happy?) owner of a vehicle Mini x Lidl collaboration, do not rush to the nearest store. Laying the model on the shelf is out of the question. Lidl intends to make you win them.

so next September 28Lidl launches a competitive game to win 3 cars in badge colors. This draw competition is an opportunity for celebrate the 1st anniversary of application Lidl More – available on iOS and Android – and to thank customers for their loyalty.

To participate, Lidl invites its customers to use the app. further, every 30 euros of purchaseeach customer will be charged about participation in the competition. Participation will begin from October 3 to November 13, 2022. At the same time, during this special operation, it will be possible to disassemble other gifts.

Information and rules for this competition are available in the shop Or on Lidl website.