Home Automobile Peugeot remains France’s favorite brand Auto Plus news in your smartphone Auto Plus news in your mailbox

Peugeot remains France’s favorite brand Auto Plus news in your smartphone Auto Plus news in your mailbox

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Peugeot remains France’s favorite brand Auto Plus news in your smartphone Auto Plus news in your mailbox

This is a small ritual that is now well known and expected by many. It is about Posternak-Ifop barometer, published by La Matrice and the Survey Institute, which shows the French brands most and least valued by respondents. Then they simply have to answer the following question: based on what you’ve heard about these big companies over the past few months, do you have a very good image of them, a fairly good image, a fairly bad image, or a very bad image of them? ». Brands are then simply ranked based on the responses. And the least we can say is thatautomotive industry continues to tempt despite what our leaders want us to believe.

Peugeot is in the lead

Indeed, according to the latest results, Peugeot leads the ranking, as the manufacturer with the lion has a positive image in 84% of respondents. With an average image index of 72%, the brand is placed slightly ahead of Leclerc (70%) and Michelin (also 70%). Intermarché is at the bottom (69%), followed by Citroën (65%). If Renault was avoided for a long time, now the company has made progress. It is now in the 8th position, having climbed 10 positions compared to last year. On the other hand, DS Automobiles does not appear in the list.

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A few dislikes

If car manufacturers turn to the French, it is not so for energy suppliers. In effect, TotalEnergies ranks 28th, with an image index of only 14%. Only SFR and SNCF fare even worse, with an index of 5 and 4%, respectively. For these brands, which do not really have a good image among the respondents, there is still some progress to be made…

Author: Mary Lizak
Source: Auto Plus

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